Shelf Pure

Read the ingredient first

The back of the bottle, explained one ingredient at a time, with the picks that carry it.

NiacinamideOil, redness, marks

Vitamin B3. In a serum at 4 to 10 percent it evens tone and takes the shine down; in a moisturizer at 2 to 4 percent it is a barrier helper. Higher than 10 percent buys nothing and flushes some people.

20 picks →
CeramidesThe skin barrier

Ceramides are the fats that hold skin cells together. A cream that lists three of them (NP, AP, EOP) with cholesterol is copying the skin's own mix, which is why the CeraVe tub is the reference.

11 picks →
Salicylic acidPores and bumps

The oil-soluble acid, so it gets into pores. Two percent, two or three times a week, is the dose with the longest record. Daily is where the stinging starts.

7 picks →
Retinol and retinalTexture, first steps

Vitamin A derivatives. Retinol is the gentle form; retinal is one step closer to the prescription. Start three nights a week, pea-sized, over moisturizer if you are sensitive.

5 picks →
Sulfate-freeGentler shampoos

Sulfates are the detergents that make a shampoo lather hard. They are fine on healthy hair and useful once a week as a clarifier; on bleached, curly or coily hair they strip too much.

90 picks →
Fragrance-freeFor skin that stings

Fragrance is the most common cause of a reaction to a product. Fragrance-free means none was added; unscented can still mean a masking scent.

54 picks →