Shelf Pure

Routines, four steps each

Pick a time of day. Every step names one pick from the shelf and says how to use it; swap any step for another pick of the same type.

Morning for dry skin

  1. Rinse

    Water, or the cream cleanser after a retinol night.

    CeraVe Hydrating Facial Cleanser$15.99 MSRP for the 12 oz · Amazon →
  2. Moisturize

    A thin layer, then wait a minute.

    CeraVe Daily Moisturizing Lotion$14.99 MSRP for the 12 oz · Amazon →
  3. Protect

    Two fingers' worth, every day, even indoors.

  4. Reapply

    Again at lunch if you are outside.