Shelf Pure

Treatments and masks

Bond builders for bleached hair, protein for mushy hair, deep conditioners for dry.

An unlabeled small bottle, a kitchen timer and a shower cap on the rim of a white bathtub, generated illustration
Only what fits you

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Treatments and masks, ranked

5 picks · ordered by the rubric
Curly pick
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#1 · Hair · Treatments

SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque

A thick deep conditioner of coconut oil, shea and mafura butter for dry curls. The maker says five minutes, or up to thirty under a cap with heat. Fine hair tends to get a film.

Skip it if your hair is fine; owners report a waxy film

No maker list price for this size · 11.5 ozAmazon →
Finishing oil
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#2 · Hair · Treatments

Moroccanoil Treatment Original

The oil that made argan famous, though two silicones come before the argan on the list. A little on damp ends gives shine and less frizz; the scent is the brand.

Skip it if your hair is fine and goes flat or oily

$50 MSRP · 3.4 ozAmazon →
Weekly mask
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#3 · Hair · Treatments

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

A weekly mask with rosehip, algae and avocado oil that stays light on fine hair for many owners. Thick hair gets less out of it, and some owners react badly to the scent.

Skip it if your hair is thick or very coily; owners report weak moisture

$39 MSRP · 8 ozAmazon →
Bond builder
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#4 · Hair · Treatments

Olaplex Nº.3PLUS Complete Repair Treatment

Olaplex's new version of No.3: three minutes on wet hair before shampoo, according to the maker. Most owners report softer hair, but fans of the old formula are angry.

Skip it if you loved the old No.3; owners say this is not the same product

$34 MSRP · 3.3 ozAmazon →
Peptide mask
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#5 · Hair · Treatments

K18 Leave-In Molecular Repair Hair Mask

A peptide leave-in: four minutes on damp, shampooed hair with no rinse, according to the maker. Alcohol denat is the second ingredient, and owners split hard over the $75 MSRP.

Skip it if your hair is healthy; this is a lot to spend on nothing

$75 MSRP · 50 mlAmazon →