Shelf Pure
A short row of unlabeled pastel bottles and jars on a white bathroom shelf beside a folded towel and a fern, the wall to the left empty, generated illustration
Shelf of the week · Nov 2026

The drugstore shelf that actually works.

Every pick has its ingredient list read, a reason to buy it and a reason to walk past it. Sorted by your skin, your hair and your budget.

See the shelf →
96picks on the shelf
6ingredient guides
3routines
Sort my shelf · 4 taps

What are your skin and hair doing this month?

Skin
Main worry
Hair
Budget

Pick your answers and the shelf shows only what fits.

Your shelf

Change my answers ↑
Everyday staple
scene
#1 · Skin · Moisturizers

CeraVe Moisturizing Cream

Three ceramides, cholesterol, hyaluronic acid and petrolatum in a thick cream for face and body. The plain standard for dry skin, developed with dermatologists according to the maker.

Skip it if you are oily and it is humid

No maker list price for this size · 19 ozAmazon →
Budget pick
scene
#2 · Skin · Serums

The Ordinary Niacinamide 10% + Zinc 1%

Ten percent niacinamide with zinc PCA in a water-based serum. Cheap enough to try, and sticky enough that owners complain about what it does under the next layer.

Skip it if you hate a tacky finish; owners call it sticky

$6 MSRP · 30 mlAmazon →
Dry skin pick
scene
#3 · Skin · Cleansers

CeraVe Hydrating Facial Cleanser

A lotion cleanser with three ceramides and hyaluronic acid. No foam and no tight feeling, which is also why some owners feel it never quite washes off.

Skip it if you wear heavy sunscreen or makeup and want it off in one step

$15.99 MSRP for the 12 oz · 16 ozAmazon →
Oily skin pick
scene
#4 · Skin · Cleansers

CeraVe Foaming Facial Cleanser

The gel version for normal to oily skin, with ceramides, niacinamide and hyaluronic acid. Takes off oil and everyday makeup, and drier skin tends to object.

Skip it if your skin is dry or stings easily

$15.99 MSRP for the 12 oz · 19 ozAmazon →
Hydration pick
scene
#5 · Skin · Serums

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)

Several weights of hyaluronic acid with panthenol, now in a reformulated version with ceramides. A cheap water layer, though it pills for some owners and old fans miss the old one.

Skip it if you expect it to replace a moisturizer; some owners stayed dry

$9.90 MSRP · 30 mlAmazon →
Vitamin C pick
scene
#6 · Skin · Serums

Timeless 20% Vitamin C + E Ferulic Acid Serum

Twenty percent L-ascorbic acid with vitamin E and ferulic acid on a short list. It does what it says until it turns orange, and owners say some bottles arrive that way.

Skip it if you will not finish it quickly; owners report it oxidizes

$27.95 MSRP · 1 ozAmazon →
Budget pick
scene
#7 · Skin · Serums

Good Molecules Discoloration Correcting Serum

Three percent of a tranexamic acid form with four percent niacinamide, both stated by the maker, for dark spots and uneven tone. Priced so you can finish a bottle, and many owners do and see nothing.

Skip it if you expect results in a few weeks; owners report none after months

$12 MSRP · 30 mlAmazon →
Hydrating essence
scene
#8 · Skin · Serums

COSRX Advanced Snail 96 Mucin Power Essence

A slippery essence that is mostly snail secretion filtrate, with sodium hyaluronate and panthenol. Most owners like the hydration, and a small group reacts within days.

Skip it if you are squeamish about the main ingredient

$25 MSRP · 100 mlAmazon →
Pore exfoliant
scene
#9 · Skin · Exfoliants

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

Two percent salicylic acid in a short-list, leave-on liquid, sold by the maker to unclog pores and control oil. It has a long record and a tacky finish some owners cannot stand.

Skip it if you hate a sticky finish; owners call this one tacky

$37 MSRP · 4 fl ozAmazon →
Budget AHA
scene
#10 · Skin · Exfoliants

The Ordinary Glycolic Acid 7% Exfoliating Toner

A big bottle of seven percent glycolic acid for rough texture and dullness. The maker warns it off sensitive or peeling skin, and the burning reviews suggest it means that.

Skip it if your skin is sensitive or peeling; the maker says not to use it

$13.50 MSRP · 240 mlAmazon →
Plain body wash
scene
#1 · Body · Wash

Vanicream Gentle Body Wash

A short-list wash with no fragrance, soap or sulfates, dermatologist tested according to the maker. Owners mostly like it, a few find it drying, and the list has acrylates copolymer.

Skip it if you want a scent

No maker list price for this size · 12 ozAmazon →
Dry skin wash
scene
#2 · Body · Wash

Dove Deep Moisture Body Wash

A creamy sulfate-free wash aimed by the maker at dry skin, in a big pump bottle. Owners either love the lotion-soft feel or feel it never quite rinses off.

Skip it if fragrance bothers you; owners call this one strong

No maker list price for this size · 30.6 ozAmazon →
All-purpose soap
scene
#3 · Body · Wash

Dr. Bronner's Unscented Pure-Castile Magic Soap

Concentrated true soap from coconut, olive and hemp oils with no added fragrance. Dilute it, as the maker says; straight and on a dry face, owners find it harsh.

Skip it if your skin is dry; owners report tight, rough skin and itching

$11.99 MSRP · 16 ozAmazon →
Seal pick
scene
#4 · Body · Lotion

Aquaphor Healing Ointment

Petrolatum 41% with panthenol and glycerin, labeled by the maker as a skin protectant for chapped, dry, cracked or irritated skin and lips. A thin layer seals dry spots, and it does feel greasy.

Skip it if you hate a greasy film; owners report it on clothes and bedding

No maker list price for this size · 14 ozAmazon →
Work hands pick
scene
#5 · Body · Hands and feet

O'Keeffe's Working Hands Hand Cream

A dense glycerin cream the maker sells for extremely dry, cracked hands, with a money-back promise. It works by sitting on the skin, which some owners call greasy.

Skip it if you want it to sink in at once; owners call it greasy or clammy

No maker list price for this size · 3.4 ozAmazon →
Sensitive skin pick
scene
#11 · Skin · Cleansers

Vanicream Gentle Facial Cleanser

A short-list cleanser with no fragrance, dyes, parabens or lanolin, dermatologist tested according to the maker. Very plain, which is the point.

Skip it if you want it to remove waterproof makeup

No maker list price for this size · 8 ozAmazon →
Morning cleanser
scene
#12 · Skin · Cleansers

COSRX Low pH Good Morning Gel Cleanser

A low-pH gel with a little betaine salicylate and tea tree oil. Easy for mornings, but the tea tree smell divides owners, and the maker wants makeup off first.

Skip it if tea tree oil bothers you, or you dislike a medicinal smell

$14 MSRP · 150 mlAmazon →
Lighter daily
scene
#13 · Skin · Moisturizers

CeraVe Daily Moisturizing Lotion

Three ceramides and hyaluronic acid in a light, oil-free lotion for face and body. Long-time users complain that recent bottles are not the lotion they knew.

Skip it if your skin is very dry in winter

$14.99 MSRP for the 12 oz · 19 ozAmazon →
Light night lotion
scene
#14 · Skin · Moisturizers

CeraVe PM Facial Moisturizing Lotion

Niacinamide, three ceramides and hyaluronic acid in a thin, oil-free night lotion. The maker marks it PM only, and some owners want more moisture from it.

Skip it if your skin is dry; owners call this too light

No maker list price for this size · 3 ozAmazon →
Plain thick cream
scene
#15 · Skin · Moisturizers

Vanicream Moisturizing Cream

A thick, plain cream built on petrolatum and sorbitol, with no fragrance or botanical extracts, dermatologist tested according to the maker. No ceramides and no glycerin, and some owners find it sticky.

Skip it if you want ceramides or any other active

No maker list price for this size · 16 ozAmazon →
Daily face SPF
scene
#16 · Skin · Sunscreen

EltaMD UV Clear Broad Spectrum SPF 46

Zinc oxide, octinoxate and 5% niacinamide, by the maker's figure, in a thin lotion labeled by the maker as broad spectrum SPF 46. A long-time favorite that still breaks some owners out.

Skip it if you want a mineral-only filter; this also has octinoxate

$46 MSRP · 1.7 ozAmazon →
Mineral pick
scene
#17 · Skin · Sunscreen

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion

A zinc and titanium lotion labeled by the maker as broad spectrum SPF 50, with no chemical filters and no fragrance on its list. It is thick, it can look white, and it takes effort to wash off.

Skip it if your skin is medium to deep; owners report a white or purple cast

No maker list price for this size · 5 ozAmazon →
Tone and texture
scene
#18 · Skin · Serums

The Ordinary Azelaic Acid Suspension 10%

Ten percent azelaic acid in a thick silicone cream, aimed by the maker at uneven tone and texture. It works for many owners, but the pilling is hard to get around.

Skip it if you layer other products; owners report pilling and flaking

$12.20 MSRP · 30 mlAmazon →
First retinol
scene
#19 · Skin · Retinol

CeraVe Resurfacing Retinol Serum

Encapsulated retinol with niacinamide and ceramides, for night use. Some reviewers call it a gentle first retinol, but the strength is not on the label.

Skip it if you already use a prescription retinoid

$21.99 MSRP · 1 ozAmazon →
Lip tube
scene
#20 · Skin · Lips

Aquaphor Lip Repair

Not a petrolatum balm: octyldodecanol and castor seed oil carry panthenol, glycerin and shea butter, preservative and fragrance free according to the maker. Owners like the relief and complain about the taste.

Skip it if you want Aquaphor ointment in a tube; this is a different formula

No maker list price for this size · 0.35 ozAmazon →
Scalp pick
scene
#1 · Hair · Shampoo

Nizoral Anti-Dandruff Shampoo

Ketoconazole 1%, labeled by the maker to control flaking, scaling and itching associated with dandruff. The carton says to use it every 3 to 4 days for up to 8 weeks, then only as needed.

Skip it if you want an everyday shampoo; the maker's schedule is twice a week

No maker list price for this size · 7 ozAmazon →
Budget pick
scene
#2 · Hair · Conditioner

Garnier Fructis Sleek & Shine Smoothing Conditioner

A cheap rinse-out conditioner with a silicone and a little argan oil to smooth frizz. The fruity scent is strong enough to notice, and fine hair can go greasy.

Skip it if your hair is fine; owners say it weighs it down and turns greasy

$8.99 MSRP · 21 ozAmazon →
Bumpy skin pick
scene
#6 · Body · Lotion

AmLactin Daily Nourish Lotion

Twelve percent lactic acid in a plain lotion the maker sells for rough, bumpy, dry skin. It carries a sunburn warning, and the maker warns it may sting broken skin.

Skip it if your skin is freshly shaved or broken; the maker warns of stinging

$15.99 MSRP · 7.9 ozAmazon →
Feet pick
scene
#7 · Body · Hands and feet

O'Keeffe's Healthy Feet Foot Cream

The foot version, with glycerin and allantoin, sold by the maker for extremely dry, cracked feet. The maker suggests using it at night; results and texture divide owners.

Skip it if you want a peel or an acid; this is a moisturizer

No maker list price for this size · 3.2 ozAmazon →
Dry skin wash
scene
#21 · Skin · Cleansers

La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser

A cream face wash with glycerin, niacinamide and ceramide for normal to dry, sensitive skin, fragrance free and dermatologist tested according to the maker. It suits light makeup, and a steady group of owners report burning.

Skip it if you wear heavy makeup; owners use a remover first

$19.99 MSRP for the 400 ml · 13.5 ozAmazon →
Also good
scene
#22 · Skin · Cleansers

Cetaphil Gentle Skin Cleanser

A creamy cleanser with glycerin, niacinamide and panthenol, fragrance free and dermatologist tested according to the maker. Many long-time users say it is not the cleanser they knew.

Skip it if you loved the old formula; owners say the new one stings or leaves a film

No maker list price for this size · 20 ozAmazon →
Also good
scene
#23 · Skin · Moisturizers

La Roche-Posay Toleriane Double Repair Face Moisturizer

Ceramide, niacinamide, glycerin and squalane in a light cream, fragrance free and dermatologist tested according to the maker. Pilling under makeup and through the day is the complaint that keeps coming back.

Skip it if you wear makeup over it; owners report pilling

$24.99 MSRP for the 100 ml · 2.5 ozAmazon →
Body and face
scene
#24 · Skin · Sunscreen

La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60

Labeled by the maker as broad spectrum SPF 60 for face and body, with alcohol denat. on the list. Most owners like it; the rest report a white cast and a greasy film that will not sink in.

Skip it if your skin is medium to deep and a white cast would show

$37.99 MSRP for the 150 ml · 5 ozAmazon →
Also good
scene
#26 · Skin · Serums

Paula’s Choice 10% Niacinamide Booster

Ten percent niacinamide in a thin, watery liquid you can use alone or mix into a moisturizer. Owners like how fast it absorbs, at $53.00 MSRP for less than an ounce.

Skip it if you want value; this is a small bottle at $53.00 MSRP

$53 MSRP · 0.67 fl ozAmazon →
For experienced users
scene
#27 · Skin · Retinol

The Ordinary Retinal 0.2% Emulsion

Retinal in a yellow night emulsion, the maker's strongest retinoid and meant for experienced users. Owners' biggest gripe is the color it leaves on their face and pillowcases.

Skip it if you are new to retinoids; the maker points you to milder ones

$14.90 MSRP · 15 mlAmazon →
Overnight lip mask
scene
#28 · Skin · Lips

Laneige Lip Sleeping Mask (Berry)

A scented, waxy overnight lip balm in a jar, with shea and murumuru butter. Pleasant to use, and a lot of money for what is mostly a lip balm.

Skip it if you want value; this is $24.00 MSRP for 20 g

$24 MSRP · 20 gAmazon →
Stubborn flakes
scene
#3 · Hair · Shampoo

Head & Shoulders Clinical Strength Advanced Oil Control Shampoo

What the maker calls its most effective formula, with 1% selenium sulfide, labeled by the maker to relieve stubborn dandruff. The smell is the price of entry.

Skip it if you mind a strong scent that lingers on hair and towels

No maker list price for this size · 13.5 ozAmazon →
Curly pick
scene
#4 · Hair · Treatments

SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque

A thick deep conditioner of coconut oil, shea and mafura butter for dry curls. The maker says five minutes, or up to thirty under a cap with heat. Fine hair tends to get a film.

Skip it if your hair is fine; owners report a waxy film

No maker list price for this size · 11.5 ozAmazon →
Finishing oil
scene
#5 · Hair · Treatments

Moroccanoil Treatment Original

The oil that made argan famous, though two silicones come before the argan on the list. A little on damp ends gives shine and less frizz; the scent is the brand.

Skip it if your hair is fine and goes flat or oily

$50 MSRP · 3.4 ozAmazon →
Scalp serum
scene
#6 · Hair · Scalp

The Ordinary Multi-Peptide Serum for Hair Density

A leave-on scalp serum with caffeine, peptides and plant extracts, sold for fuller, healthier-looking hair. Many owners like it, and plenty used a whole bottle and saw nothing.

Skip it if you want regrowth; the maker promises only a fuller look

$24 MSRP · 60 mlAmazon →
Frizz cream
scene
#7 · Hair · Leave-ins

Olaplex Nº.6 Bond Smoother

A leave-in styling cream for frizz and heat, protective to 450°F according to the maker. Silicones do most of the smoothing, and owners say a bottle lasts months.

Skip it if you want it to spread easily; some owners call it gummy

$32 MSRP · 3.3 ozAmazon →
Bumpy skin pick
scene
#8 · Body · Wash

CeraVe SA Body Wash for Rough & Bumpy Skin

A daily body wash with salicylic acid, niacinamide and ceramides, and no scrub beads. The maker sells it for rough, bumpy skin; owners split on how much it changes.

Skip it if you want a sure fix; some owners see no change after months

$13.99 MSRP · 10 ozAmazon →
Urea lotion
scene
#9 · Body · Lotion

Eucerin Advanced Repair Lotion

5% urea, ceramide and natural moisturizing factors in a medium-weight lotion, free of fragrance, dyes and parabens according to the maker. Recent buyers report a gritty texture, and the label warns about sun sensitivity.

Skip it if you want a silky feel; recent owners report gritty particles

No maker list price for this size · 16.9 ozAmazon →
Also good
scene
#10 · Body · Lotion

CeraVe SA Lotion for Rough & Bumpy Skin

Salicylic and lactic acid with ceramides in a body lotion for rough, bumpy skin. Owners report softness more often than smoother bumps, and it carries a sun warning.

Skip it if you want fast results; some owners say other lactic lotions work quicker

$19.99 MSRP · 8 ozAmazon →
Everyday lotion
scene
#11 · Body · Lotion

Aveeno Daily Moisturizing Body Lotion, Fragrance Free

Oat kernel flour, glycerin and petrolatum in a light pump lotion, with no fragrance according to the maker. A wave of long-time users say the new formula is not what they bought for years.

Skip it if your skin is very dry; owners say it wears off within hours

No maker list price for this size · 18 ozAmazon →
Plain pump lotion
scene
#12 · Body · Lotion

Vanicream Moisturizing Lotion

The lotion version of the cream: petrolatum and sorbitol with no fragrance or botanical extracts. It has no ceramides, urea or glycerin, and several owners say it feels filmy more than moisturizing.

Skip it if you want ceramides or urea

No maker list price for this size · 16 ozAmazon →
Also good
scene
#13 · Body · Lotion

Nécessaire The Body Lotion Fragrance-Free

Niacinamide and a small dose of peptides in a light lotion with no fragrance on the list. A pleasant daily lotion in a pump that gives up near the bottom of the bottle.

Skip it if you want value; $30 MSRP is a lot for 200 ml

$30 MSRP for the 200 ml · 6.8 ozAmazon →
Scented scrub
scene
#14 · Body · Oils and scrubs

Tree Hut Moroccan Rose Shea Sugar Scrub

A big tub of sugar in shea and plant oils, scented loudly of rose. It leaves oil behind on purpose, which is the point for some and the problem for others.

Skip it if fragrance bothers you; it also has orange oil and two dyes

No maker list price for this size · 18 ozAmazon →
Gel pick
scene
#29 · Skin · Moisturizers

Neutrogena Hydro Boost Hyaluronic Acid Water Gel with Signature Fragrance

A light water gel built on dimethicone and glycerin, with hyaluronic acid low on the list, plus fragrance and blue dye. The maker aims it at normal, oily and combination skin, and scent is the repeat complaint.

Skip it if you react to fragrance; the maker's gel cream is the fragrance-free version

No maker list price for this size · 1.7 ozAmazon →
Oatmeal cream
scene
#30 · Skin · Moisturizers

First Aid Beauty Ultra Repair Cream Intense Hydration

A thick cream with 0.5% colloidal oatmeal, labeled by the maker as a skin protectant, plus shea and a ceramide. It also has eucalyptus oil, and long-time users say the current jar is greasier.

Skip it if you react to eucalyptus; it is on the list

$42 MSRP · 6 ozAmazon →
Dry patch pick
scene
#31 · Skin · Moisturizers

Weleda Skin Food Original Ultra-Rich Cream

A thick balm of sunflower oil, lanolin and beeswax for the driest patches: elbows, hands, heels. Too heavy for most whole faces, and the smell is not for everyone.

Skip it if you avoid lanolin or want it vegan

$22.99 MSRP · 2.5 ozAmazon →
Makeup primer
scene
#32 · Skin · Sunscreen

Supergoop Unseen Sunscreen SPF 50

A clear silicone gel labeled by the maker as broad spectrum SPF 50, made to sit under makeup with no white cast. Nice to wear until it breaks you out or runs into your eyes.

Skip it if you break out easily; owners report it within days

$38 MSRP · 1.7 ozAmazon →
Body sunscreen
scene
#33 · Skin · Sunscreen

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Broad Spectrum SPF 55

Labeled by the maker as broad spectrum SPF 55 sunscreen that helps prevent sunburn, water resistant for up to 80 minutes. Many owners keep it for the body, because on the face it can sting, cast white or pill.

Skip it if fragrance bothers you; it is on the list

No maker list price for this size · 3 ozAmazon →
Dark spot pick
scene
#34 · Skin · Serums

La Roche-Posay Mela B3 Dark Spot Serum With Melasyl + Niacinamide

The maker's newer ingredient, Melasyl, with 10% niacinamide, sold to visibly reduce the look of dark spots. Some owners see fading; many report no change after months, and the perfume is strong.

Skip it if you want a sure result; owners report no change after months

$44.99 MSRP · 30 mlAmazon →
Beginner pick
scene
#35 · Skin · Exfoliants

COSRX AHA/BHA Clarifying Treatment Toner

A mild AHA and BHA toner in a spray bottle, sold by the maker to beginners for daily use. Too gentle to do much for some, and it still breaks out others.

Skip it if you want a strong exfoliant; some owners see no effect on blackheads

$20 MSRP · 150 mlAmazon →
Salicylic pads
scene
#36 · Skin · Exfoliants

Stridex Maximum Strength Pads

Salicylic acid 2% on a textured pad, labeled by the maker as an acne medication and free of alcohol. The list does have fragrance, menthol and ammonium lauryl sulfate, and owners split on burn and dryness.

Skip it if your skin is dry or sensitive; owners report burning and flakes

No maker list price for this size · 55 padsAmazon →
Strong pick
scene
#37 · Skin · Retinol

Paula’s Choice Clinical 1% Retinol Treatment

A stated one percent retinol with peptides and vitamin C in a light lotion. For skin already used to retinol, and priced like it knows that.

Skip it if you are new to retinol

$65 MSRP for the 1 fl oz · 1 ozAmazon →
Budget eye step
scene
#38 · Skin · Eye

The Ordinary Caffeine Solution 5% + EGCG Eye Serum

A water-based caffeine serum the maker aims at puffiness and dark circles around the eyes. Cheap, and owners split between those who see a change and those who see nothing.

Skip it if you want moisture; some owners say it feels dry and tight

$9.20 MSRP · 30 mlAmazon →
Overnight pick
scene
#39 · Skin · Masks

Laneige Water Sleeping Mask

A scented gel you sleep in, with squalane, niacinamide and hyaluronic acid. Most owners wake up plumper, and fans of the old formula are not happy with the new one.

Skip it if fragrance bothers you; owners call this one strong

$33 MSRP · 70 mlAmazon →
Salon pick
scene
#8 · Hair · Shampoo

Redken All Soft Shampoo

A salon shampoo for dry, brittle hair that softens through silicones and a classic sulfate base. The page talks up argan oil; its own ingredient list does not have any.

Skip it if your hair is fine; owners say it turns flat or greasy

$31 MSRP · 10.1 ozAmazon →
Color-safe pick
scene
#9 · Hair · Shampoo

Pureology Hydrate Shampoo

A concentrated shampoo for dry, color-treated hair, sulfate-free according to the maker. A little goes a long way, which helps at $39 MSRP, and the scent divides people.

Skip it if you mind a strong herbal or powdery scent

$39 MSRP · 9 ozAmazon →
Curly pick
scene
#10 · Hair · Conditioner

SheaMoisture Raw Shea Butter Deep Moisturizing Conditioner

A rich rinse-out conditioner with shea, olive and castor oils for curls and coils. Long-time buyers say the newer bottles are not what they used to buy.

Skip it if your hair is fine; owners say it is too much

No maker list price for this size · 13 ozAmazon →
Salon pick
scene
#11 · Hair · Conditioner

Redken All Soft Conditioner

The partner to All Soft shampoo, sulfate-free according to the maker, with palm oil high on the list and argan oil well below it. Softens dry hair; long-time users preferred the old formula.

Skip it if your hair is fine; owners report a coated feel

$31 MSRP · 10.1 ozAmazon →
Budget pick
scene
#12 · Hair · Conditioner

TRESemmé Rich Moisture Conditioner for Dry Hair

A giant bottle of everyday conditioner, with silicone for slip and a ceramide and hyaluronic acid on the list. Plenty of slip and softness for the money; the pump is the weak part.

Skip it if your hair is fine; owners say it feels heavy

No maker list price for this size · 39 ozAmazon →
Weekly mask
scene
#13 · Hair · Treatments

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

A weekly mask with rosehip, algae and avocado oil that stays light on fine hair for many owners. Thick hair gets less out of it, and some owners react badly to the scent.

Skip it if your hair is thick or very coily; owners report weak moisture

$39 MSRP · 8 ozAmazon →
Also good
scene
#14 · Hair · Leave-ins

OUAI Leave In Conditioner North Bondi

A leave-in spray that detangles and protects from heat to 450°F according to the maker. Owners like the frizz control; the strong perfume and the spray stream are what they complain about.

Skip it if fragrance bothers you; owners call this one overpowering

$32 MSRP · 6 ozAmazon →
Desk cream
scene
#15 · Body · Hands and feet

CeraVe Therapeutic Hand Cream

Dimethicone 1% with ceramides and niacinamide in a thin cream that sinks in fast. Labeled by the maker to help prevent and temporarily protect chafed, chapped or cracked skin.

Skip it if you want a thick cream; owners call this one watery

$11.99 MSRP · 3 ozAmazon →
Peel pick
scene
#16 · Body · Hands and feet

Baby Foot Original Foot Peel, Lavender Scent

Booties you wear for an hour, then wait for your feet to peel. The maker says it can take 5 to 14 days, and for some owners nothing happens at all.

Skip it if you need to show your feet soon; peeling can last into the second week

$25 MSRP · 1 pairAmazon →
Also good
scene
#40 · Skin · Cleansers

Youth To The People Superfood Cleanser

A green gel with kale, spinach and green tea extracts in a mild surfactant base. It rinses off easily and costs far more than a drugstore gel; the herbal smell has added fragrance behind it.

Skip it if you are on a budget; $39 MSRP is a lot for a cleanser

$39 MSRP · 8 ozAmazon →
Mix-it-fresh C
scene
#41 · Skin · Serums

Drunk Elephant C-Firma Fresh Vitamin-C Day Serum

A 15% vitamin C serum, by the maker's figure, with ferulic acid, in a vitamin powder you mix in yourself so it stays fresh. Clever, sticky, and it smells like it.

Skip it if you want value; $79 MSRP buys 28 ml

$79 MSRP · 28 mlAmazon →
Also good
scene
#42 · Skin · Exfoliants

Pixi Glow Tonic

The well-known glycolic toner at five percent, with aloe and witch hazel. Fragrance and dye are on the list, and the scent is what its unhappy owners mention first.

Skip it if fragrance bothers you; owners call this one overpowering

$29 MSRP · 250 mlAmazon →
Retinol serum
scene
#43 · Skin · Retinol

La Roche-Posay Retinol B3 Pure Retinol Serum

What the maker calls pure retinol with niacinamide, and it says the serum suits sensitive skin. The list has alcohol denat. high up and fragrance, and owners split between smoother skin and red, swollen faces.

Skip it if fragrance or alcohol bothers you; both are on the list

$44.99 MSRP for the 30 ml · 1 ozAmazon →
Luxury pick
scene
#44 · Skin · Retinol

Shani Darden Retinol Reform with 1% Encapsulated Retinol

An esthetician's retinol, stated at 1% encapsulated by the maker, with niacinamide and a tripeptide. Newcomers rate it well; people who used the old formula are its loudest critics.

Skip it if you loved the old version; owners say this one irritates

$75 MSRP for the 30 ml · 1 ozAmazon →
Eye basic
scene
#45 · Skin · Eye

CeraVe Eye Repair Cream

A fragrance-free eye cream with ceramides, hyaluronic acid and niacinamide, ophthalmologist-tested according to the maker. Most owners find it pleasant; a steady minority report burning.

Skip it if you want dark circles gone; owners often see no change

$19.99 MSRP · 0.5 ozAmazon →
Rich pick
scene
#46 · Skin · Eye

Kiehl’s Avocado Eye Cream

A squalane and avocado oil eye cream with caffeine, in a small green-tinted jar. It hydrates; people who bought the old thick version say this one is not the same.

Skip it if you wear concealer over it; owners report cracking and pilling

$40 MSRP · 0.5 ozAmazon →
Pocket balm
scene
#47 · Skin · Lips

Vaseline Lip Therapy Original Stick

A soft wax-and-oil stick with petrolatum sixth on the list, plus shea butter, glycerin and vitamin E. It is not plain petroleum jelly, which surprises owners who wanted the small tub.

Skip it if you want plain petroleum jelly; this is not that

No maker list price for this size · 0.16 ozAmazon →
Also good
scene
#48 · Skin · Lips

Summer Fridays Lip Butter Balm

A glossy, cushiony balm with shea and murumuru butter in a squeeze tube. The packaging and flavors are half the appeal; moisture lasts less long than the shine.

Skip it if you want value; $24 MSRP is a lot for a balm

$24 MSRP · 15 gAmazon →
Wash day
scene
#15 · Hair · Shampoo

OUAI Detox Clarifying Hair Shampoo

A clarifying shampoo with apple cider vinegar and keratin according to the maker, for lifting dry shampoo and hard-water build-up once or twice a week. Used more than that, it dries.

Skip it if your hair is dry, color-treated or low on moisture

$34 MSRP · 10 ozAmazon →
Bleached hair
scene
#16 · Hair · Shampoo

Olaplex Nº.4 Bond Maintenance Strengthening Shampoo

A shampoo built around Olaplex's bond ingredient, sulfate-free and color-safe according to the maker. Plenty of owners like it; others ask what the $34 MSRP bought them.

Skip it if your hair runs dry; some owners say it left theirs like straw

$34 MSRP · 8.5 ozAmazon →
Budget pick
scene
#17 · Hair · Shampoo

TRESemmé Rich Moisture Shampoo for Dry Hair

A big bottle of ordinary sulfate shampoo with a few vitamins on the list. It lathers and washes for not much money, though long-time buyers say recent bottles have changed.

Skip it if your hair is curly or very dry; owners report tangles and dry hair

No maker list price for this size · 39 ozAmazon →
Bleached hair
scene
#18 · Hair · Conditioner

Olaplex Nº.5 Bond Maintenance Strengthening Conditioner

The conditioner that goes with Nº.4, creamy and detangling according to the maker. Owners on processed hair like it best, and others say a cheaper bottle does the same job.

Skip it if your hair is unprocessed; reviewers doubt you would notice much

$34 MSRP · 8.5 ozAmazon →
Luxury pick
scene
#19 · Hair · Conditioner

Kérastase Nutritive Lait Vital Conditioner

A light salon conditioner for fine to medium dry hair, with niacinamide and plant proteins according to the maker. Fine-haired owners like the weightlessness; others ask why it costs $48 MSRP.

Skip it if you want value; reviewers compare it to drugstore conditioners

$48 MSRP · 6.8 ozAmazon →
Frizz pick
scene
#20 · Hair · Leave-ins

Color Wow Dream Coat Supernatural Spray

A humidity-blocking spray that is heat-activated and lasts three to four shampoos according to the maker. It only works if you drench your hair and blow-dry it properly, and some owners still see frizz.

Skip it if you air-dry; the maker says it needs heat with tension

$30 MSRP · 6.7 ozAmazon →
Scent pick
scene
#17 · Body · Lotion

Sol de Janeiro Brazilian Bum Bum Cream

The pistachio and salted caramel body cream. People buy it for the scent and are right to; it moisturizes fine, and owners do not report the tightening the name sells.

Skip it if fragrance bothers you; parfum is sixth on the list

$48 MSRP · 240 mlAmazon →
Scent pick
scene
#18 · Body · Deodorant

Native Deodorant Stick, Coconut & Vanilla

The aluminum-free stick that made the category mainstream, now without baking soda on its list. The scents are still the draw; long-time owners are the ones complaining about the new formula.

Skip it if you loved the old stick; owners say this one does not match it

$14 MSRP · 2.65 ozAmazon →
Whole-body cream
scene
#19 · Body · Deodorant

Lume Cream Tube Deodorant, Unscented

A mandelic acid cream for underarms and other body folds, with no aluminum or baking soda, OB/GYN developed according to the maker. Unscented does not mean odorless, and owners are vocal about it.

Skip it if you expect unscented to mean no smell; owners describe a sour odor

$20 MSRP · 3 ozAmazon →
Luxury pick
scene
#49 · Skin · Cleansers

Tatcha The Rice Wash

A soft cream cleanser that polishes rather than foams, with fine cellulose grit and rice powder. Lovely to use until you react to the fragrance, which is high on the list.

Skip it if you react to fragrance or citrus oils; both are on the list

$40 MSRP · 120 mlAmazon →
Two-in-one
scene
#50 · Skin · Sunscreen

CeraVe AM Facial Moisturizing Lotion SPF 30

Moisturizer and sunscreen in one pump, labeled by the maker as broad spectrum SPF 30 sunscreen. Pilling and a white cast are the reasons to walk past it.

Skip it if you wear makeup over it; owners report pilling and clumps

No maker list price for this size · 3 ozAmazon →
Light body oil
scene
#20 · Body · Oils and scrubs

Bio-Oil Skincare Oil (Original)

A light, scented mineral oil with vitamin A and E. The maker says it helps the appearance of scars and stretch marks; owners are far more sure of the oily feel than the fading.

Skip it if fragrance or essential oils bother you; it has both

$14.69 MSRP · 2 ozAmazon →
Luxury pick
scene
#51 · Skin · Moisturizers

Tatcha The Dewy Skin Cream

A plush cream with rice ferment, squalane and a silicone that leaves a dewy shine. The texture and the jar are most of what you pay for, and oily skin can look greasy within hours.

Skip it if you break out easily; owners report it within days

$74 MSRP · 50 mlAmazon →
Bond builder
scene
#21 · Hair · Treatments

Olaplex Nº.3PLUS Complete Repair Treatment

Olaplex's new version of No.3: three minutes on wet hair before shampoo, according to the maker. Most owners report softer hair, but fans of the old formula are angry.

Skip it if you loved the old No.3; owners say this is not the same product

$34 MSRP · 3.3 ozAmazon →
Peptide mask
scene
#22 · Hair · Treatments

K18 Leave-In Molecular Repair Hair Mask

A peptide leave-in: four minutes on damp, shampooed hair with no rinse, according to the maker. Alcohol denat is the second ingredient, and owners split hard over the $75 MSRP.

Skip it if your hair is healthy; this is a lot to spend on nothing

$75 MSRP · 50 mlAmazon →
Luxury pick
scene
#23 · Hair · Leave-ins

Gisou Honey Infused Hair Oil

A finishing oil that leads with three silicones, then honey, almond and coconut oil. Good shine from a drop or two, and the bottle and name are doing a lot at $46 MSRP.

Skip it if your hair is fine or thin; owners say it weighs it down

$46 MSRP · 1.7 ozAmazon →
Aluminum-free basic
scene
#21 · Body · Deodorant

Dove Aluminum Free Deodorant Stick Sensitive

An aluminum-free stick from the drugstore, formulated for sensitive skin according to the maker. Odor only, no sweat control, and long-time buyers are unhappy about what recent sticks smell like.

Skip it if you sweat; this is not an antiperspirant and owners feel damp

No maker list price for this size · 2.4 ozAmazon →
Luxury pick
scene
#52 · Skin · Moisturizers

Augustinus Bader The Rich Cream

The most expensive cream on the shelf: plant oils, squalane and a blend of amino acids and peptides the brand calls TFC8, a name you will not find on the list. Owners who love it talk about feel.

Skip it if you expect a result the drugstore cannot match for less than $315 MSRP

$315 MSRP · 50 mlAmazon →

Shop the shelves

Top picks
Three unlabeled blush and white jars and a pump bottle on a marble counter beside a sink, generated illustration

Skin

Cleanse, treat, moisturize, protect. Four steps, no more, with the ingredient reasons underneath.

All 52 skin picks →
Wash day
Two unlabeled pale yellow bottles, a wide-tooth comb and a clip in a wet white shower niche, generated illustration

Hair

Shampoo, conditioner, treatment and scalp care, by hair texture and what the scalp is doing.

All 23 hair picks →
Under $15
A sage towel, an unlabeled white pump bottle, a bar of soap and a loofah on a wooden bath tray, generated illustration

Body

Wash, lotion, deodorant, hands and feet. The products that get bought on autopilot, chosen on purpose.

All 21 body picks →

Read the ingredient first

All ingredient guides →
NiacinamideOil, redness, marks20 picksCeramidesThe skin barrier11 picksSalicylic acidPores and bumps7 picksRetinol and retinalTexture, first steps5 picksSulfate-freeGentler shampoos90 picksFragrance-freeFor skin that stings54 picks

Routines, four steps each

Build my routine →

Morning for dry skin

  1. ProtectTwo fingers' worth, every day, even indoors.
  2. ReapplyAgain at lunch if you are outside.

Wash day for bleached hair

  1. FinishLeave-in on the ends, then air dry or low heat.
Real ingredient listsEvery pick carries its key ingredients now and its full label list after the research pass.
MSRP, never a live priceYou see the maker's list price and the store. Check the store for today's price.
Walk-past notesEvery pick says who should skip it. No invented 9.4 out of 10.