Shelf Pure
Two unlabeled pale yellow bottles in a wet white shower niche, generated illustration
Wash day · #15 hair Generated scene, not a product photo
Ouai · Hair · Shampoo

OUAI Detox Clarifying Hair Shampoo

A clarifying shampoo with apple cider vinegar and keratin according to the maker, for lifting dry shampoo and hard-water build-up once or twice a week. Used more than that, it dries.

10 ozShampooVinegarHydrolyzed keratinScented
$34 MSRPAmazon price not shown
Check price on Amazon →

Amazon link · we earn a commission if you buy · $34 MSRP · Amazon price not shown · verified Nov 1, 2026. More stores appear here as each affiliate program approves the site.

Buy it if

  • You use dry shampoo or a lot of styling product
  • Your hair feels coated and you want one weekly reset
  • You like a floral scent

Walk past if

  • Your hair is dry, color-treated or low on moisture
  • You would use it every wash
  • You avoid strong surfactants; an owner compares its olefin sulfonate to a sulfate

What's in it

The ingredients that do the work, from the maker’s label.

VinegarHydrolyzed keratincontains alcohol

Sulfate-free →

Worth knowing: contains fragrance, contains alcohol.

Full ingredient list, from the maker

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)

Known issue

Owners say it leaves hair dry and stripped, and some report scalp flaking, itching or shedding they blame on it.Walmart and MakeupAlley reviews

What owners say

Filled by the research pass: two or three owner reports from named venues, each linked, each with the date it was read.

If it's not right

Sources

  1. Maker page: ingredient list, 10 fl oz list price, once or twice weekly directions, free-of statements and scent notes.
  2. Walmart reviews, 10 oz, 4.8 from about 1,240, many collected through a promotion: stripped or dry hair, and in the low ratings a flaky scalp and reported shedding.
  3. MakeupAlley reviews, about 3.7 of 5 from 6: too drying if used often, with one return over dry hair and an itchy scalp. (read from a search excerpt)

Ingredient lists from the maker's label, not our measurements.