Shelf Pure
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Pureology · Hair · Shampoo

Pureology Hydrate Shampoo

A concentrated shampoo for dry, color-treated hair, sulfate-free according to the maker. A little goes a long way, which helps at $39 MSRP, and the scent divides people.

9 ozShampooSunflower seed extractHydrolyzed wheat proteinHydrolyzed soy proteinScented
$39 MSRPAmazon price not shown
Check price on Amazon →

Amazon link · we earn a commission if you buy · $39 MSRP · Amazon price not shown · verified Nov 1, 2026. More stores appear here as each affiliate program approves the site.

Buy it if

  • You color your hair and want a shampoo sold for it
  • You want a small amount to go a long way
  • Your hair is normal to thick and dry

Walk past if

  • You mind a strong herbal or powdery scent
  • Your scalp reacts easily; owners report itching and the list has methylisothiazolinone
  • You want value

What's in it

The ingredients that do the work, from the maker’s label.

Sunflower seed extractHydrolyzed wheat proteinHydrolyzed soy proteinGreen tea extract

Sulfate-free →

Worth knowing: contains fragrance.

Full ingredient list, from the maker

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

Known issue

Owners dislike a strong peppermint or powdery scent, and some report an itchy, dry scalp or flat, staticky hair.Ulta and MakeupAlley reviews

What owners say

Filled by the research pass: two or three owner reports from named venues, each linked, each with the date it was read.

If it's not right

Nizoral Anti-Dandruff ShampooNo maker list price for this sizeKetoconazole 1%, labeled by the maker to control flaking, scaling and itching associated with dandruff. The carton says to use it every 3 to 4 days for up to 8 weeks, then only as needed.Garnier Fructis Sleek & Shine Smoothing Conditioner$8.99 MSRPA cheap rinse-out conditioner with a silicone and a little argan oil to smooth frizz. The fruity scent is strong enough to notice, and fine hair can go greasy.

Sources

  1. Maker page: full ingredient list, 266 ml / 9 fl oz list price and sulfate-free statement. The maker's list breaks two ingredient names with stray commas, and they are copied as printed.
  2. Ulta reviews, 4.4 from about 5,700: one owner returned it over a heavy peppermint scent and another hated a powdery, artificial smell.
  3. MakeupAlley reviews, about 3.7 of 5 from 421: an itchy or dry scalp is the most common complaint, with dry, flat or staticky hair and the price behind it. (read from a search excerpt)

Ingredient lists from the maker's label, not our measurements.