Shelf Pure
An unlabeled amber dropper bottle and a dropper on white tile with one clear drop, generated illustration
Mix-it-fresh C · #41 skin Generated scene, not a product photo
Drunk Elephant · Skin · Serums

Drunk Elephant C-Firma Fresh Vitamin-C Day Serum

A 15% vitamin C serum, by the maker's figure, with ferulic acid, in a vitamin powder you mix in yourself so it stays fresh. Clever, sticky, and it smells like it.

28 mlSerumAscorbic acid (vitamin C)Ferulic acidPumpkin ferment extractFragrance-free
$79 MSRPAmazon price not shown
Check price on Amazon →

Amazon link · we earn a commission if you buy · $79 MSRP · Amazon price not shown · verified Nov 1, 2026. More stores appear here as each affiliate program approves the site.

Buy it if

  • You have had vitamin C go orange on you
  • You want vitamin C with ferulic acid and no fragrance
  • You do not mind mixing a product

Walk past if

  • You want value; $79 MSRP buys 28 ml
  • You mind a smell; owners compare it to meat
  • You break out easily; owners report some of their worst skin on it

What's in it

The ingredients that do the work, from the maker’s label.

Ascorbic acid (vitamin C)Ferulic acidPumpkin ferment extract

Sulfate-free →Fragrance-free →

Not in it: fragrance, essential oils, drying alcohol, sulfates. Nothing on our flag list.

Full ingredient list, from the maker

Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin

Known issue

Owners complain of a meaty smell and sticky finish, and a steady number report breakouts and irritation after weeks of use.Sephora and MakeupAlley reviews

What owners say

Filled by the research pass: two or three owner reports from named venues, each linked, each with the date it was read.

If it's not right

Sources

  1. Maker page: ingredient list, 28 ml list price, 15% vitamin C statement.
  2. Sephora reviews, about 2,300: breakouts and irritation after weeks of use, a bad or meaty smell, and a sticky feel.
  3. MakeupAlley reviews under the older C-Firma Day Serum name, about 3.1 of 5 from 107: smell, stickiness, oxidation in older bottles and burning for some. (read from a search excerpt)

Ingredient lists from the maker's label, not our measurements.